Campaigns Overview

Campaigns are required for compliant messaging across different channels. Each campaign type has specific requirements and approval processes.

Campaign types

Local 10-digit A2P messaging for high-volume SMS/MMS campaigns in the US.

Toll-free messaging for nationwide reach with higher throughput limits.

Rich Communication Services for interactive messaging with cards and carousels.

Feature	10DLC	Toll-Free	RCS
Approval time	1-2 days	< 10 mins¹	2-4 weeks
Throughput (msg segments/minute)	75-225²	1000	Unlimited
Media support	SMS/MMS	SMS/MMS	Rich cards, carousels, buttons
Geographic reach	US only	US only	Global
Number required	Yes	Yes	No (agent-based)

Before creating any campaign, you'll need:

All campaigns require a verified brand. Start here →

Choose this if you need: Medium volume, local presence

Follow the specific guide for your chosen campaign type

Purchase numbers (if needed) and start messaging

Toll-free campaigns are reviewed in less than 10 minutes. However, the numbers are reviewed by carriers one by one and may take 2-3 days to go live. ↩
Throughput varies based on brand type, brand's trust score, and campaign use case. ↩