Guides

Campaigns Overview

Campaigns are required for compliant messaging across different channels. Each campaign type has specific requirements and approval processes.

Campaign types

10DLC

Local 10-digit A2P messaging for high-volume SMS/MMS campaigns in the US.

Toll-Free

Toll-free messaging for nationwide reach with higher throughput limits.

RCS

Rich Communication Services for interactive messaging with cards and carousels.

Quick comparison

Feature10DLCToll-FreeRCS
Approval time1-2 days< 10 mins12-4 weeks
Throughput (msg segments/minute)75-22521000Unlimited
Media supportSMS/MMSSMS/MMSRich cards, carousels, buttons
Geographic reachUS onlyUS onlyGlobal
Number requiredYesYesNo (agent-based)

Prerequisites

Before creating any campaign, you’ll need:

  1. Registered brand - Create your brand first
  2. Compliance documentation - Opt-in flows, sample messages, terms of service
  3. Use case details - Clear description of your messaging purpose

Getting started

1

Register your brand

All campaigns require a verified brand. Start here →

2

Choose campaign type

Choose this if you need: Medium volume, local presence

  • Approval time: 1-2 days
  • Throughput: 75-225 msg/min
  • Local 10-digit numbers
  • Ideal for businesses targeting specific regions

Get started with 10DLC →

3

Submit for approval

Follow the specific guide for your chosen campaign type

4

Attach numbers & send

Purchase numbers (if needed) and start messaging

Footnotes

  1. Toll-free campaigns are reviewed in less than 10 minutes. However, the numbers are reviewed by carriers one by one and may take 2-3 days to go live. ↩

  2. Throughput varies based on brand type, brand’s trust score, and campaign use case. ↩