Register Your Brand
Carriers check your brand before they approve any campaign. Register it once and reuse the resulting brandId across 10DLC, Toll-Free, and RCS flows.
⏱️ Approval time: Less than 15 minutes
Prerequisites
- Legal entity name (and DBA if applicable) plus a website that matches public records
- Federal EIN or Tax ID, business address, and a reachable support contact
- Vertical, use case, and opt-in details that carriers can audit later
Step 1: Create or update the brand
- Upsert the record with
POST /brands. Re-send the request with specific fields whenever you need to fix data before submission. - Call the optional helpers:
Optional helpers
-
POST /brands/autofilluses the brand name, website, and/or additional info to fill in the brand information. -
POST /brands/validatechecks for common formatting and brand issues. Treat the response as advisory feedback — we surface major concerns but never block submission.
Step 2: Submit for verification
- Push the profile for review with
POST /brands/{brandId}/submit. - Request additional vetting for higher throughput with
POST /brands/{brandId}/vet. - Standard verification completes in under 15 minutes; optional vetting typically finishes within one to three business days.
Step 3: Monitor and refresh status
- Retrieve the full record with
GET /brands/{id}whenever you need the latest carrier response. - Force a status refresh through
GET /status/brand/{brandId}.
