New webhook event: CAMPAIGN.STATUS
Subscribe to per-campaign status changes — including per-carrier launch state (AT&T, T-Mobile, Verizon, other carriers) and verification state for AEGIS and Google.
Hosted Forms
Collect structured responses from your recipients with Pinnacle-hosted forms. Mint a form URL, deliver it over SMS or RCS in the same call, and receive completed submissions as a new FORM.SUBMISSION webhook event.
Browse, build, and theme forms in the Pinnacle Dashboard → Forms.
Custom Webhook Headers
Attach custom HTTP headers to any webhook so your endpoint can authenticate incoming events, route them to the right tenant, or integrate with auth-gated infrastructure without a proxy in between.
Usage Analytics, New Guides & Blog Launch
Track your real message spend in the dashboard, explore rewritten guides, and check out 20+ new blog posts on pinnacle.sh/blog.
Bulk Webhook Management
Webhook management just got simpler — attach and detach webhooks to multiple senders in a single API call.
Simplified RCS Campaigns
RCS campaign submissions just got easier — we’ve streamlined the required fields so you can get approved faster with less friction.
Conversations, Reactions & More
New conversation threading, message reactions, validation endpoints, URL shortening, and an expanded MCP server.
Feedback, Support & SOC 2
New in-app feedback tools and SOC 2 compliance infrastructure to keep your data secure and your voice heard.
RCS Test Agents & Carrier Status
Go from zero to your first RCS message in under 2 minutes — no campaign approval required. Create a test agent, whitelist your number, and start sending rich messages right away.
Inbox Embed
The embedded components library now includes an Inbox, allowing you to add a full-featured messaging inbox directly into your website.
MCP Server
Introducing the Pinnacle MCP Server — connect AI assistants like Claude, Cursor, and Windsurf directly to the Pinnacle API using the Model Context Protocol.
RCS Fallback Messages
Never lose a message again — RCS messages now automatically fall back to SMS or MMS when a recipient’s device doesn’t support RCS.
Send RCS Message Embed
Say hello to embedded components! This is the beginning of our embedded components library, starting with our send rcs demo, which allows you to add a component like this: where you can demo RCS to your customers.
Ruby SDK
Pinnacle now has a Ruby SDK — the third official SDK alongside Python and TypeScript.
Blasts & Scheduled Messages
Send messages to entire audiences at once and schedule messages for future delivery.
Audiences & Contacts
Organize your recipients into audiences and manage contacts with full create, read, update, and delete support.

