> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.pinnacle.sh/v-2/guides/campaigns/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.pinnacle.sh/_mcp/server.

# Campaigns Overview

> Choose the right messaging campaign type for your use case.

Campaigns are required for compliant messaging across different channels. Each campaign type has specific requirements and approval processes.

## Campaign types

#### [10DLC](/guides/campaigns/10dlc)

Local 10-digit A2P messaging for high-volume SMS/MMS campaigns in the US.

#### [Toll-Free](/guides/campaigns/toll-free)

Toll-free messaging for nationwide reach with higher throughput limits.

#### [RCS](/guides/campaigns/rcs)

Rich Communication Services for interactive messaging with cards and
carousels.

## Quick comparison

| Feature                              | 10DLC      | Toll-Free      | RCS                            |
| ------------------------------------ | ---------- | -------------- | ------------------------------ |
| **Approval time**                    | 1-2 days   | \< 10 mins[^1] | 2-4 weeks                      |
| **Throughput (msg segments/minute)** | 75-225[^2] | 1000           | Unlimited                      |
| **Media support**                    | SMS/MMS    | SMS/MMS        | Rich cards, carousels, buttons |
| **Geographic reach**                 | US only    | US only        | Global                         |
| **Number required**                  | Yes        | Yes            | No (agent-based)               |

## Prerequisites

Before creating any campaign, you'll need:

1. **Registered brand** - [Create your brand](/guides/brands) first
2. **Compliance documentation** - Opt-in flows, sample messages, terms of service
3. **Use case details** - Clear description of your messaging purpose

## Getting started

#### Register your brand

All campaigns require a verified brand. [Start here →](/guides/brands)

#### Choose campaign type

#### 10DLC

**Choose this if you need:** Medium volume, local presence

* Approval time: 1-2 days
* Throughput: 75-225 msg/min
* Local 10-digit numbers
* Ideal for businesses targeting specific regions

[Get started with 10DLC →](/guides/campaigns/10dlc)

#### Toll-Free

**Choose this if you need:** High volume, nationwide reach

* Approval time: \< 10 minutes. 2-3 days for carrier review of numbers.
* Throughput: 1000 msg/min
* Recognizable toll-free numbers

[Get started with Toll-Free →](/guides/campaigns/toll-free)

#### RCS

**Choose this if you need:** Rich media, interactive features

* Approval time: 2-4 weeks
* Unlimited throughput
* Cards, carousels, and buttons
* No phone number required

[Get started with RCS →](/guides/campaigns/rcs)

#### Submit for approval

Follow the specific guide for your chosen campaign type

#### Attach numbers & send

Purchase numbers (if needed) and start messaging

[^1]: Toll-free campaigns are reviewed in less than 10 minutes. However, the numbers are reviewed by carriers one by one and may take 2-3 days to go live.

[^2]: Throughput varies based on brand type, brand's trust score, and campaign use case.

> One API for RCS, iMessage, MMS, and SMS. Build, test, and scale every channel — send your first message in minutes, not weeks.

## Docs

- [10DLC Campaigns](https://docs.pinnacle.sh/guides/campaigns/10dlc.md): Register, submit, and launch compliant 10DLC messaging campaigns.
- [Toll-Free Campaigns](https://docs.pinnacle.sh/guides/campaigns/toll-free.md): Register toll-free messaging use cases and keep them carrier compliant.
- [RCS Campaigns](https://docs.pinnacle.sh/guides/campaigns/rcs.md): Register and configure RCS campaigns for carrier approval.
- [SMS Opt-In Compliance](https://docs.pinnacle.sh/guides/campaigns/opt-in-compliance.md): CTIA-compliant opt-in disclosures, workflows, and message templates for 10DLC and Toll-Free campaigns.
- [RCS Campaign Compliance](https://docs.pinnacle.sh/guides/campaigns/rcs-compliance.md): Carrier approval requirements, opt-in workflows, and message templates for RCS campaigns.