# Campaigns Overview

> Choose the right messaging campaign type for your use case.

Campaigns are required for compliant messaging across different channels. Each campaign type has specific requirements and approval processes.

## Campaign types

  ### [10DLC](/guides/campaigns/10dlc)
    Local 10-digit A2P messaging for high-volume SMS/MMS campaigns in the US.
  
  ### [Toll-Free](/guides/campaigns/toll-free)
    Toll-free messaging for nationwide reach with higher throughput limits.
  
  ### [RCS](/guides/campaigns/rcs)
    Rich Communication Services for interactive messaging with cards and
    carousels.
  

## Quick comparison

| Feature                              | 10DLC      | Toll-Free     | RCS                            |
| ------------------------------------ | ---------- | ------------- | ------------------------------ |
| **Approval time**                    | 1-2 days   | < 10 mins[^1] | 2-4 weeks                      |
| **Throughput (msg segments/minute)** | 75-225[^2] | 1000          | Unlimited                      |
| **Media support**                    | SMS/MMS    | SMS/MMS       | Rich cards, carousels, buttons |
| **Geographic reach**                 | US only    | US only       | Global                         |
| **Number required**                  | Yes        | Yes           | No (agent-based)               |

## Prerequisites

Before creating any campaign, you'll need:

1. **Registered brand** - [Create your brand](/guides/brands) first
2. **Compliance documentation** - Opt-in flows, sample messages, terms of service
3. **Use case details** - Clear description of your messaging purpose

## Getting started

  ### Register your brand
    All campaigns require a verified brand. [Start here →](/guides/brands)
  
  ### Choose campaign type
    
      ### 10DLC
        **Choose this if you need:** Medium volume, local presence

        - Approval time: 1-2 days
        - Throughput: 75-225 msg/min
        - Local 10-digit numbers
        - Ideal for businesses targeting specific regions

        [Get started with 10DLC →](/guides/campaigns/10dlc)
      
      ### Toll-Free
        **Choose this if you need:** High volume, nationwide reach

        - Approval time: < 10 minutes. 2-3 days for carrier review of numbers.
        - Throughput: 1000 msg/min
        - Recognizable toll-free numbers

        [Get started with Toll-Free →](/guides/campaigns/toll-free)
      
      ### RCS
        **Choose this if you need:** Rich media, interactive features

        - Approval time: 2-4 weeks
        - Unlimited throughput
        - Cards, carousels, and buttons
        - No phone number required

        [Get started with RCS →](/guides/campaigns/rcs)
      
    

  
  ### Submit for approval
    Follow the specific guide for your chosen campaign type
  
  ### Attach numbers & send
    Purchase numbers (if needed) and start messaging
  

[^1]: Toll-free campaigns are reviewed in less than 10 minutes. However, the numbers are reviewed by carriers one by one and may take 2-3 days to go live.
[^2]: Throughput varies based on brand type, brand's trust score, and campaign use case.